Summary Choosing an AWS partner often looks simple on the surface. Many providers carry the “AWS Premier Partner” badge, list dozens of services, and claim broad expertise. Yet, organisations still end up with delayed projects, unexpected costs, or solutions that don’t quite fit their workload. The reason is usually not AWS itself. It’s the partner selection process. AWS created Competency Areas to help customers distinguish […]
Summary Generative AI has moved fast. Many organizations in the UAE already have chatbots, copilots, or proof-of-concept demos in place. The real challenge starts after that initial success. Turning generative AI into a reliable, scalable, and governed production capability is where most teams struggle. Models behave differently from traditional ML. Outputs are probabilistic. Costs can spike quickly. And without the right operational setup, […]
Summary Agentic AI is quickly moving from experimentation to real-world adoption. Across the UAE, organizations are exploring AI systems that do more than respond to prompts. These systems can plan tasks, call tools, make decisions, and adapt based on outcomes. While the potential is exciting, the architecture behind agentic AI matters more than many teams realizes. […]
Summary The pace of digital transformation in the Gulf is accelerating, and generative AI is right at the center of it. From Riyadh to Dubai, enterprises are moving beyond automation and into an era where AI doesn’t just assist it creates, recommends, and even leads. For CIOs in the UAE and Saudi Arabia, 2026 is not a distant future. It’s a fast-approaching deadline […]
Reinventing Consumer Goods with Generative AI In today’s fast-paced, data-driven market, consumer goods companies face increasing pressure to optimize operations, personalize products, and accelerate innovation. This is where Generative AI is stepping in transforming how brands design products, manage retail execution, and engage with customers. From intelligent engineering assistants to dynamic planogram validation, Generative AI in Consumer Goods is unlocking new levels of […]
Summary In today’s fast-paced digital landscape, simply migrating to the cloud isn’t enough businesses in the UAE and Saudi Arabia need strategic support to truly unlock the full benefits of AWS. This blog explores the critical role AWS Premier Partners play in delivering optimized, secure, and scalable cloud solutions tailored to regional needs. From cost savings and […]
Summary If you’re an enterprise in the UAE or KSA exploring cloud‑transformation with AWS, you’ve likely heard of the “Premier Tier Partner” badge. But what does it actually mean and more importantly, how do you extract real value from it? In this article by SUDO Consultants, we walk you through the advantages of working with AWS Premier Tier partners, best practices for engaging them, […]
Introduction: A New Era of Hospitality with Generative AI The hospitality industry is built on delivering unforgettable experiences. Whether it’s personalized travel planning, seamless check-ins, or real-time guest support, success depends on how well you anticipate and respond to customer needs. With the rise of Generative AI, hospitality brands can now exceed guest expectations by […]
Overview As Generative AI (GenAI) reshapes how global industries operate, UAE enterprises are moving quickly to adopt these powerful capabilities. From automating business processes to enhancing customer experience, GenAI promises big value. But here’s the catch: without the right cloud infrastructure, even the most advanced AI models will fall short. At the heart of a […]
Software Teams are Building with AI, Not Just for It The software industry is no longer just enabling AI it’s being transformed by it. With increasing demand for faster releases, better UX, and secure systems, software companies are turning to Generative AI to automate content workflows, improve performance, and enhance developer productivity. Whether it’s summarizing Slack threads or generating on-brand ad […]