Every year, re:Invent brings AWS’s roadmap to light. In 2025, that roadmap expanded in almost every direction, from AI to infrastructure, networking to data, containers to compliance. For business leaders, the message is clear: AWS isn’t just upgrading features, it’s reshaping the foundations of cloud adoption.  If you’re wondering how these changes translate into real advantages and how to turn them into action, this blog offers a clear view.  Cloud Today: Complexity, Compliance, […]

Summary  The pace of digital transformation in the Gulf is accelerating, and generative AI is right at the center of it. From Riyadh to Dubai, enterprises are moving beyond automation and into an era where AI doesn’t just assist it creates, recommends, and even leads. For CIOs in the UAE and Saudi Arabia, 2026 is not a distant future. It’s a fast-approaching deadline […]

Across the Middle East, organizations are rapidly advancing their cloud and digital transformation initiatives. With the launch of the AWS Region in Saudi Arabia and continued investment across the Gulf, enterprises now have access to cloud infrastructure that enables a new class of intelligent systems: Agentic AI. Agentic AI represents a shift from traditional prompt-based […]

Reinventing Consumer Goods with Generative AI  In today’s fast-paced, data-driven market, consumer goods companies face increasing pressure to optimize operations, personalize products, and accelerate innovation. This is where Generative AI is stepping in transforming how brands design products, manage retail execution, and engage with customers.  From intelligent engineering assistants to dynamic planogram validation, Generative AI in Consumer Goods is unlocking new levels of […]

In today’s digital world, handling unexpected traffic spikes is essential for maintaining seamless application performance and user satisfaction. AWS Auto Scaling is a powerful tool that ensures your resources are right-sized based on real-time demand, allowing your application to scale dynamically without manual intervention. In this blog, we’ll walk through how AWS Auto Scaling works […]

In today’s always-on digital landscape, the availability of cloud infrastructure directly impacts business continuity and customer trust. Amazon EC2 instances form the backbone of many organizations’ workloads, hosting critical applications, APIs, and databases that drive operations. However, even in AWS’s highly reliable environment, instances can occasionally fail due to hardware issues, system errors, or misconfigurations. […]

Summary If you’re an enterprise in the UAE or KSA exploring cloud‑transformation with AWS, you’ve likely heard of the “Premier Tier Partner” badge. But what does it actually mean and more importantly, how do you extract real value from it? In this article by SUDO Consultants, we walk you through the advantages of working with AWS Premier Tier partners, best practices for engaging them, […]

Introduction: A New Era of Hospitality with Generative AI  The hospitality industry is built on delivering unforgettable experiences. Whether it’s personalized travel planning, seamless check-ins, or real-time guest support, success depends on how well you anticipate and respond to customer needs.  With the rise of Generative AI, hospitality brands can now exceed guest expectations by […]